Hangzhou has now emerged into a new first-tier city with strong brand awareness, and has developed into an innovation center of consumption scenario with the advantages of profound cultural context and fashion attraction. As conceiving HAYDON's new premise in Hangzhou, Various Associates intended to balance the locality and brand awareness, extract the romantic spirit and characteristics of Hangzhou, and interpret the charming misty atmosphere by creating a spatial experience as free, inclusive and full of uncertainties as the universe. The brand's name HAYDON means 'black hole' in Chinese language. Combined with HAYDON's brand concept, the design expresses the collision, distortion, and free tension of black hole's gravity through flowing lines and unique circulations in the space. 

The site is a space where the original floor slab structures had been basically removed. Various Associates worked to figure out fun circulations that can effectively guide customers. The design integrated the misty, rainy characteristics of Hangzhou with the distorted gravitational track from the black hole. The square facade is in sharp contrast with the arcs inside the store. The designers struck a fantastic contrast and balance within and outside the space through circulations full of tension, hence creating an isolated world beside the West Lake. Various Associates conceived the store with full consideration into HAYDON's concept, the city's characteristics, and spatial experiences. 

T he entrance area at the first floor is decorated with flexible rotating mirrors. The pale yellow baked coating produces a sense of warmth and comfort in the space dominated by reflective, futuristic silver tone. Based on the brand's concept, elements like scattered light strips, linear pendant lights, curved walls and large staircase narrate a story of exploring in the unknown and produce unique offline retail experiences. The ascending form of spatial structures is inspired by the Broken Bridge, a world-famous scenic spot in Hangzhou. Hong Cheng, a poet of the Ming Dynasty wrote in his poem Leisure View on the Broken Bridge that "Strolling on the Broken Bridge, one will enjoy boundless scenery." The bridge-like volume distorts and extends upwards through black hole's gravity, thus creating an ascending experience full of tension and strength. 

The bridge staircase shifts from big to small, from straight to curving, from bottom to top, and from bright to dark. The large stairs lead to a journey of the unknown. Walking up along the spiral stairs, customers will gradually explore the mysterious upper space, which draws them in like a black hole. People and products become protagonists in the silver-toned space. The figures of people dressing in different colors are reflected onto the misty space, and become a part of the interior setting. As time changes, the scene in the space also varies, which echoes the brand's  emphasis on beauty&freedom. 

Upward, diverging, reflective and hanging forms paired with large areas of soft and pure color spread throughout the space. The swirling circulation routes guide customers, making their movement a visual highlight in the space. This forms HAYDON Hanzhou's great attractiveness. The design team brought in design aesthetics and unique spatial experiences, and organized freely swirling circulation routes. As customers walking along the brand's logo, their moving figures are reflected in the environment. This space is undefined as it changes over time, which satisfies the client's expectations for the store: to be undefined, exploratory and attractive.